1. Home
  2. Digital Cameras
  3. α DSLR Cameras

α DSLR Cameras

Never miss the moment

BE MOVED
Shop now

Alpha Lenses

Every lens tells a story

Wide angle, zoom, macro and more – having the right lens for the shot is a crucial part of expressing yourself through photography. With a wide variety of available A-mount lenses designed specifically for your Alpha DSLR camera, you can choose the perfect piece of glass for every composition and shoot with greater freedom and creative control.

Shop Now

Alpha DSLR Accessories

Make sure you have everything you need for your Alpha DSLR. From lenses and cases to tripods and flashes, we have everything you need to take the highest quality pictures.

Shop Now

This Changes Everything

Shoot with unprecedented speed and precision thanks to Sony's revolutionary Translucent Mirror Technology. While traditional DSLRs depend on a reflex mirror to flip up and down with every shot, Sony's award-winning technology changes all that with its fixed-position, translucent mirror design. The result? Minimal hesitation between shots for continuous shooting up to 12 fps complete with phase detection auto focus – plus a smaller, lighter form factor.

Shop Now dslr tool tip 1 dslr tool tip 2 dslr tool tip 3

Best-In-Class Resolution

At 24.3-megapixels, Sony a77 and a65 cameras boast the highest resolution among APS-C DSLR cameras. Capture incredibly-detailed images that make for gorgeous enlargements thanks to an advanced Exmor APS HD CMOS sensor. Each frame captures a massive amount of detail for greatly reduced noise and vibrant images that explode with clarity and richness.

Discover a77 Discover a65

Full-Frame Brilliance

Capture it all with the 24.3MP effective 35mm full-frame sensor, 14-bit RAW output and a normal sensor range of ISO 100–32000. Add a sophisticated balance of high-resolving power, gradation, and low noise and you're in for a shuttering experience.

PlayMemories

PlayMemories Online is a service that turns your photos and videos into beautiful "memories". You can enjoy your beautifully organized and rendered "memories" from a smartphone, PC, tablet or another device. With PlayMemories Online, you can enjoy your photos and videos on various devices. Photos and videos are automatically optimized according to the screen size of the device, for example a smartphone, tablet, PC or "BRAVIA" TV.