Translucent Mirror Technology DSLRsShop All
User Friendly Features
Innovative new features and user-friendly operation enable comfortable, carefree shooting with impressive results.
From $549.99Shop Now
Flawlessly capture fast action and fleeting moments with up to 12 fps continuous shooting—all at full 24.3-megapixel resolution with uninterrupted auto focus.
From $1199.99Shop Now
Sony's Full Frame Flagship
Take a major leap forward and capture it all with the 24.3MP effective 35mm full-frame sensor, 14-bit RAW output and a normal sensor range of ISO 100–32000.
From $2799.99Shop Now
Every lens tells a story.
Wide angle, zoom, macro and more – having the right lens for the shot is a crucial part of expressing yourself through photography. With a wide variety of available A-mount lenses designed specifically for your Alpha DSLR camera, you can choose the perfect piece of glass for every composition and shoot with greater freedom and creative control.Shop Alpha Lenses
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Alpha DSLR Accessories
Make sure you have everything you need for your Alpha DSLR. From lenses and cases to tripods and flashes, we have everything you need to take the highest quality pictures..Shop Alpha DSLR Accessories
Backpack Carrying CaseItem: LCSBP2$ 139.99
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This Changes Everything
Shoot with unprecedented speed and precision thanks to Sony's revolutionary Translucent Mirror Technology™. While traditional DSLRs depend on a reflex mirror to flip up and down with every shot, Sony's award-winning technology changes all that with its fixed-position, translucent mirror design. The result? Minimal hesitation between shots for continuous shooting up to 12 fps complete with phase detection auto focus – plus a smaller, lighter form factor.Shop Now dslr tool tip 1 dslr tool tip 2 dslr tool tip 3
At 24.3-megapixels, Sony a77 and a65 cameras boast the highest resolution among APS-C DSLR cameras. Capture incredibly-detailed images that make for gorgeous enlargements thanks to an advanced Exmor™ APS HD CMOS sensor. Each frame captures a massive amount of detail for greatly reduced noise and vibrant images that explode with clarity and richness.Discover a77 Discover a65
Capture it all with the 24.3MP effective 35mm full-frame sensor, 14-bit RAW output and a normal sensor range of ISO 100–32000. Add a sophisticated balance of high-resolving power, gradation, and low noise and you're in for a shuttering experience.
PlayMemories Online is a service that turns your photos and videos into beautiful "memories". You can enjoy your beautifully organized and rendered "memories" from a smartphone, PC, tablet or another device. With PlayMemories Online, you can enjoy your photos and videos on various devices. Photos and videos are automatically optimized according to the screen size of the device, for example a smartphone, tablet, PC or "BRAVIA" TV.