Four times clearer than HD.
Once you've seen the world in 4K Ultra High Definition, there's no looking back. With Sony 4K Ultra HD, breathtaking detail is depicted with pinpoint accuracy for the most natural images. You also get the widest color spectrum we've ever offered. It's quite simply the most immersive, highest resolution TV experience possible.
It's like 4 HD TVs in one.
See more on TV than ever before with over 8 million individual pixels (3,840 x 2,160) compared to about 2 million (1,920 x 1,080) on your current HDTV. Advanced picture processing also ensures that every single pixel displays images with superb brightness and authentic detail. It's the highest resolution picture Sony has ever produced on a TV.
Upscale everything you watch to 4K Ultra HD.
Sony's unrivaled 4K X-Reality™ Picture PRO Processor enhances everything from sports to TV shows to Blu-Ray™ Disc movies. Based on ten years' experience upscaling movies to 4K in over 15,000 theaters worldwide, Sony has developed and perfected a processor so advanced, it can upscale HD content to 4K quality. This guarantees that everything you watch today is heightened with the expanded color and clarity that only Sony can deliver.
See colors never seen on a TV before.
Spoil yourself with the widest color spectrum we've ever offered on a television. Unique to Sony, TRILUMINOS Display technology creates incredibly true, natural shades of colors – just the way you want them. Hard-to-reproduce reds, aqua blues and emerald greens are displayed beautifully, so landscapes and seascapes look more vivid. Faces look better, too, with natural skin tones.
The dynamic LED difference.
It's all about perfecting a natural look. Dynamic Edge LED backlighting with local dimming delivers pitch-black night scenes and illuminates bright scenes that pop with vibrant color. Rather than illuminating the entire screen, contrast is boosted in just the right areas for a more realistic picture.
Watch the sprinter break off the blocks and race smoothly as the camera follows him from left to right. Even quick motion seen in action movies appears amazingly realistic as Motionflow™ XR 960 technology, which takes motion clarity beyond refresh rates, smoothing out the picture where the camera can't for clearer, more natural movement.
2 players. No split screen.
Say goodbye to split screen. Now you and a friend can both experience your own big-screen view of the action as you go head-to-head in games like Call of Duty®: Black Ops II. SimulView™ gaming presents 2 different full screen pictures at once, making it so each player sees only their unique point of view across the entire screen while wearing SimulView glasses. There's already a growing collection of fun-filled PS3™ games with SimulView technology.
Control your TV with your smartphone or tablet.
Get more from watching television with TV SideView. Control the TV or browse the channel guide with your smartphone, Xperia™ Tablet or other tablet device (Android or iOS), all without interfering with what you're watching on the TV. Learn more about the show you're watching right now, like cast and episode details. Search what's available to watch on your TV, the web, YouTube or on apps like Netflix then select to view it on the TV big enough to share with the whole room. Go social and tweet about what you're watching from your mobile device or see what fellow fans are tweeting about in real time.