Full Frame Brilliance

The award-winning Alpha 7R offers all the full-frame performance
you ever wanted in a compact size.

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Featured Digital Cameras

  • Cybershot

    Compact point & shoot cameras packed with features to take quality snapshots anywhere. Choose from value, high zoom or waterproof models.

    From $119.99

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  • R Series

    Professional DSLR quality images in a compact size. With Carl Zeiss lens, manual control and available full frame sensor.

    From $649.99

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  • Alpha NEX

    Experience the quality and performance of a DSLR in about half the size and half the weight with NEX interchangeable lens cameras.

    From $449.99

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  • Alpha DSLR

    Pro features like Translucent Mirror Technology, high speed shooting and exquisite images and video are the hallmarks of Alpha DSLRs.

    From $549.99

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Alpha DSLR Camera

Next level photography.

Shoot with unprecedented speed and precision thanks to Sony's revolutionary Translucent Mirror Technology. While traditional DSLRs depend on a reflex mirror to flip up and down with every shot, Sony's award-winning technology changes all that with its fixed-position, translucent mirror design. The result? Minimal hesitation between shots for continuous shooting up to 12 fps complete with phase detection auto focus – plus a smaller, lighter form factor.

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Alpha NEX Cameras

Mini body, mega sensor.

The bigger the sensor, the better the picture. Experience the quality and performance of a DSLR in about half the size and half the weight of one. The NEX is the smallest interchangeable lens digital camera1 capable of handling a mega-sized Exmor APS HD CMOS sensor for gorgeous imagery and incredibly well-lit shots in low light.

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E-mount Lenses

Choose from a variety of interchangeable E-mount lenses created specifically for your NEX camera.

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See what an Alpha NEX is capable of. (2:50)

Cyber-shot Camera

Point and shoot perfection.

Pint-sized powerhouses that make framing your shots, adjusting settings and reviewing content a snap. Fill your photo gallery with memorable moments and capture unexpected beauty wherever you find it with a compact companion you won’t want to leave behind.

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Interchangeable Lenses

Every lens tells a story.

Wide angle, zoom, macro and more – having the right lens for the shot is a crucial part of expressing yourself through photography. With a wide variety interchangeable lenses, you can choose the perfect piece of glass for every composition and shoot with greater freedom and creative control.

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Camera Accessories

Whether you're buying a Cyber-shot, R series, NEX or Alpha DSLR, make sure you outfit your camera with quality Sony accessories. From cases and bags to flash units, batteries and memory cards, find the right accessory right here.

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Full Frame in a Compact Camera

In the RX1 and RX1R, Sony's high-quality 35mm full-frame CMOS sensor captures every detail of your scene with remarkable accuracy. Its 24.3MP resolution (approx.) is ideal for gallery-quality stunning large-format prints. Razor-sharp alignment of the sensor and optical components brings out the full potential of the lens to the very edges of your photos.

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Wi-Fi Sharing and Downloadable Apps

Lose the cords and cables – the NEX-5R's Wi-Fi capability lets you transfer photos directly to smartphones and tablets with the PlayMemories Mobile app11. Wi-Fi capability allows for sharing, viewing and saving photos for expanded photo-shooting enjoyment.

This Changes Everything

Shoot with unprecedented speed and precision thanks to Sony's revolutionary Translucent Mirror Technology&trade. While traditional DSLRs depend on a reflex mirror to flip up and down with every shot, Sony's award-winning technology changes all that with its fixed-position, translucent mirror design. The result? Minimal hesitation between shots for continuous shooting up to 12 fps complete with phase detection auto focus – plus a smaller, lighter form factor.

PlayMemories

PlayMemories Online is a service that turns your photos and videos into beautiful "memories". You can enjoy your beautifully organized and rendered "memories" from a smartphone, PC, tablet or another device. With PlayMemories Online, you can enjoy your photos and videos on various devices. Photos and videos are automatically optimized according to the screen size of the device, for example a smartphone, tablet, PC or "BRAVIA" TV.