Featured Digital Cameras
Compact point & shoot cameras packed with features to take quality snapshots anywhere. Choose from value, high zoom or waterproof models.
From $119.99Shop Now
Professional DSLR quality images in a compact size. With Carl Zeiss lens, manual control and available full frame sensor.
From $649.99Shop Now
Experience the quality and performance of a DSLR in about half the size and half the weight with Alpha mirrorless interchangeable lens cameras.
From $399.99Shop Now
Pro features like Translucent Mirror Technology, high speed shooting and exquisite images and video are the hallmarks of Alpha DSLRs.
From $549.99Shop Now
Alpha DSLR Camera
Next level photography
Shoot with unprecedented speed and precision thanks to Sony's revolutionary Translucent Mirror Technology™. While traditional DSLRs depend on a reflex mirror to flip up and down with every shot, Sony's award-winning technology changes all that with its fixed-position, translucent mirror design. The result? Minimal hesitation between shots for continuous shooting up to 12 fps complete with phase detection auto focus – plus a smaller, lighter form factor.Shop Now
Alpha Mirrorless Cameras
Mini body, mega sensor.
The bigger the sensor, the better the picture. Experience the quality and performance of a DSLR in about half the size and half the weight of one. The Alpha Mirrorless is the smallest interchangeable lens digital camera1 capable of handling a mega-sized Exmor™ APS HD CMOS sensor for gorgeous imagery and incredibly well-lit shots in low light.Shop Alpha Mirrorless Cameras
Choose from a variety of interchangeable E-mount lenses created specifically for your Alpha mirrorless camera.Shop E-Mount Lenses
See what an Alpha mirrorless cameras is capable of. (2:50)
Point and shoot perfection
Pint-sized powerhouses that make framing your shots, adjusting settings and reviewing content a snap. Fill your photo gallery with memorable moments and capture unexpected beauty wherever you find it with a compact companion you won’t want to leave behind.Shop Now
Every lens tells a story
Wide angle, zoom, macro and more – having the right lens for the shot is a crucial part of expressing yourself through photography. With a wide variety interchangeable lenses, you can choose the perfect piece of glass for every composition and shoot with greater freedom and creative control.Shop Now
Whether you're buying a Cyber-shot, R series, NEX or Alpha DSLR, make sure you outfit your camera with quality Sony accessories. From cases and bags to flash units, batteries and memory cards, find the right accessory right here.Shop Now
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