Like Nothing You've
Ever Experienced

Sony's new XBR 4K TVs are here with 4x times the resolution of Full HD.

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XBR 4K Ultra HD TVs

Live beyond definition

Ultra HD LED TVs enhance the quality of everything you watch with a picture that's four times clearer than regular HD1, plus more depth and shades of color than you've ever seen on a TV before.

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Watch first reactions to Sony 4K Ultra HD TVs. (1:02)

The Newest Generation of Sony TVs

Built on the legacy of its history of innovation in TV technology, Sony's goal is clear with its latest lineup of HD TVs: deliver the most immersive home entertainment experience, with the highest picture quality, regardless of the content or source. From the XBR 4K Ultra HD series, with four times the resolution of Full HD (3,840 x 2,160 pixels), to the W and R series of HD LED TVs, Sony TVs deliver an incredible home viewing experience.

The Widest Color Spectrum

TRILUMINOS Display technology gives images a heightened sense of depth and creates incredibly true, natural shades of color. Unique to Sony, TRILUMINOS Display technology creates incredibly true, natural shades of colors – just the way you want them. Hard-to-reproduce reds, aqua blues and emerald greens are displayed beautifully, so landscapes and seascapes look more vivid. Faces look better, too, with natural skin tones.

Well Connected

Stream beautiful video from your favorite sites like Netflix® and YouTube® with built-in Wi-Fi®5. And connect to even more movies, music and apps by wirelessly mirroring what's on your compatible Android smartphone12. Put simply, if it's on your phone, it's on your TV.

Enjoy the convenience of only one account to access the Video Unlimited service and the Music Unlimited service. Sony Entertainment Network brings you not only Sony's music and video services, but also your other favorite services. With so many devices to choose from, you can decide how you want to enjoy your entertainment.

Take your pick from a huge variety of entertainment. Watch Blu-ray Disc movies in incredible Full HD 1080p2, or instantly stream movies, TV shows, videos and music from online sources like Netflix®, Music Unlimited, Video Unlimited, YouTube and more1.

Show footnotes
  1. Actual panel resolution of XBR-X900A 4K Ultra HD TV is 3,840 x 2,160 pixels (in 16:9 aspect ratio). HDTVs have a panel resolution of 1,920 x 1,080 pixels.
  2. Ethernet connection required. Fees may apply for 4K networked video service.
  3. Broadband speed of at least 2.5 Mbps recommended (10 Mbps for HD). Content subject to change and may require fees. Wireless connectivity requires 802.11 home network (802.11n recommended). Skype requires CMU-BR100 or CMU-BR200 camera sold sep. Subject to Skype's terms and conditions.
  4. Requires smartphone with Wi-Fi® certified Miracast technology. Certain formats are not supported.
  5. Requires devices connected to the same wireless home network.
  6. PS3 system and SimulView glasses sold sep.
  7. Broadband speed of at least 2.5 Mbps recommended (10 Mbps for HD). Content subject to change and may require fees. Wireless connectivity requires an 802.11 home network (802.11n recommended).