Sony 4K: Like Nothing You've Ever Experienced

There are 4K Ultra HD TVs, and then there is Sony’s flagship 4K Ultra HD TV with four times the clarity of HD, more brilliant expanded color and up to 3x the brightness range of standard LED HDTVs.

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Sony's 4K Family

Once you've seen the world in 4K Ultra High Definition, there's no looking back.

  • 4K Picture Perfection

    XBR X950B Series

    The flagship of the Sony TV line. An amazing work of engineering with the size and performance to satisfy the world' most discriminating TV connoisseurs.

    Features

    • X-tended Dynamic Range PRO: Best brightness ever – capturing every shade of light
    • 4K X-Reality PRO: Best picture ever – from any source
    • TRILUMINOS Display: Incredibly real and natural colour

    From $7,999.99

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  • Premium 4K Experience

    XBR X900B Series

    The signature television of the Sony TV lineup. Excite your senses with Sony's audacious 'Wedge' and step forward in picture, sound, and style.

    Features

    • X-tended Dynamic Range: Experience new expressions of light
    • 4K X-Reality PRO: Best picture ever - from any source
    • TRILUMINOS Display: Incredibly real and natural colour

    From $4,499.99

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  • 4K Immersion

    KDL X830B Series

    Experience 4K the way it was meant to be seen. With Sony's exclusive picture processors, you will experience the finest detail and the most amazing picture and colour imaginable.

    Features

    • 4K X-Reality PRO: Best picture ever - from any source
    • TRILUMINOS Display: Incredibly real and natural colour
    • One-Flick Entertainment: Your entertainment awaits, just a fingertip away

    From $3,299.99

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  • Let the amazing begin

    XBR X850B Series

    Discover a new world of true-to-life 4K detail wtih colours that come alive. make yoru first 4K experience the one you'll never forget with Sony's stunning detail and clarity.

    Features

    • 4K X-Reality PRO: Best picture ever - from any source
    • TRILUMINOS Display: Incredibly real and natural colour
    • One-Flick Entertainment: Your entertainment awaits, just a fingertip away

    From $2,499.99

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Four Times the Detail of Full HD

Watch the FIFA World Cup in stunning 4K Detail

Take your viewing into an exciting new era. 4K images contain over 8 million individual pixels. That’s four times more detail than Full HD. Advanced processing ensures that every single pixel displays images with superb quality.

Forget You're Watching TV

Sit closer, see more, miss nothing

With four times more detail than Full HD, 4K gives stunningly natural images, not pixels. Dramatically higher image quality means that you can sit closer to the screen, filling more of your field of view until the screen disappears, and you’re enjoying an at-the-movies experience.

TRILUMINOS Display

Best color ever - it’s never been so real

BRAVIA brings all the color you’ve dreamed of. Evoke the emotion in every scene with rich, vivid reds and emerald greens. You’ll also get fabulous results if you’re viewing photos and videos captured by cameras and camcorders from Sony with TRILUMINOS Color.

X-tended Dynamic Range PRO

Best brightness ever – capturing every shade of light

With higher peaks and deeper blacks, Sony's unique backlighting algorithm lets you see a brightness range three times wider than a conventional LED TV. Experience true brilliance in every scene, where each and every blade of grass is visible.

For All Football Addicts

Get the match-day experience

Sony's Live Football Mode automatically adjusts sound settings so they're closer to an authentic stadium experience. Sleek new interface which enables viewers to see archive videos from FIFA World Cup History.

Watch together from miles apart

Watch the big match with friends, even if they’re on the other side of the world. Have a video chat on Skype while you enjoy the game and see tweets about the tournament right on your screen for the ultimate social experience.

The sound of the stadium

Sony created Live Football Mode by measuring the acoustics of real football stadiums in Brazil. In Live Football Mode, your TV will automatically adjust the audio to match a real stadium sound, while the sleek new interface enables viewers to see archive videos from FIFA World Cup History.

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