RX100III

Eyes uncompromised

Perfection in your pocket.

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Featured Digital Cameras

  • Cybershot

    Compact point & shoot cameras packed with features to take quality snapshots anywhere. Choose from value, high zoom or waterproof models.

    From $119.99

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  • R Series

    Professional DSLR quality images in a compact size. With Carl Zeiss lens, manual control and available full frame sensor.

    From $649.99

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  • Alpha Mirrorless

    Experience the quality and performance of a DSLR in about half the size and half the weight with Alpha mirrorless interchangeable lens cameras.

    From $399.99

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  • Alpha DSLR

    Pro features like Translucent Mirror Technology, high speed shooting and exquisite images and video are the hallmarks of Alpha DSLRs.

    From $549.99

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Alpha DSLR Camera

Next level photography.

Shoot with unprecedented speed and precision thanks to Sony's revolutionary Translucent Mirror Technology. While traditional DSLRs depend on a reflex mirror to flip up and down with every shot, Sony's award-winning technology changes all that with its fixed-position, translucent mirror design. The result? Minimal hesitation between shots for continuous shooting up to 12 fps complete with phase detection auto focus – plus a smaller, lighter form factor.

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Alpha Mirrorless Cameras

Mini body, mega sensor.

The bigger the sensor, the better the picture. Experience the quality and performance of a DSLR in about half the size and half the weight of one. The Alpha Mirrorless is the smallest interchangeable lens digital camera1 capable of handling a mega-sized Exmor APS HD CMOS sensor for gorgeous imagery and incredibly well-lit shots in low light.

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E-mount Lenses

Choose from a variety of interchangeable E-mount lenses created specifically for your Alpha mirrorless camera.

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See what an Alpha mirrorless cameras is capable of. (2:50)

Cyber-shot Camera

Point and shoot perfection.

Pint-sized powerhouses that make framing your shots, adjusting settings and reviewing content a snap. Fill your photo gallery with memorable moments and capture unexpected beauty wherever you find it with a compact companion you won’t want to leave behind.

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Interchangeable Lenses

Every lens tells a story.

Wide angle, zoom, macro and more – having the right lens for the shot is a crucial part of expressing yourself through photography. With a wide variety interchangeable lenses, you can choose the perfect piece of glass for every composition and shoot with greater freedom and creative control.

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Camera Accessories

Whether you're buying a Cyber-shot, R series, NEX or Alpha DSLR, make sure you outfit your camera with quality Sony accessories. From cases and bags to flash units, batteries and memory cards, find the right accessory right here.

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